Need investors? 5 tips to get their attention


Every business starts with an idea. It may not seem like much at that time, but it has the power to make your dreams come true. Many opt for entrepreneurship to escape the monotonous 9-5 office job or pursue a lifelong passion. Starting a business is a rewarding endeavor, but most of the time, it entails a significant amount of money. You may have a great idea, but if you don’t have enough funds, nothing will happen. So you need to hit the ground running by getting financial resources.

Some startup owners have everything they need to start a business, but most need other people to invest in their business idea. The problem is you’re not the only one who has a promising idea, and investors need to be convinced that your business has the potential to grow and succeed.

But how can you get their attention when every other aspiring entrepreneur does the same thing? There are five things that you can do to attract investors for your small business.


1. Create a solid business plan

There’s no way you can succeed as a small business owner if you don’t have a bulletproof plan in place. As with any endeavor, planning is everything. A business plan is a document that contains all of your goals and objectives and the steps you will take to make your idea a reality. Make sure that your business plan has everything potential investors need to know.

Here are some questions to ask yourself as you write your business plan:

  • Do you understand the current market climate?
    Do your research to know more about your target audience, competitors, and the overall state of the market. Get the latest facts and trends.
  • What are the opportunities for growth?
    Get investors’ attention by showing them their investments will have long-term returns. Otherwise, they will not spend their money and time on your idea, no matter how great it is.
  • What is your selling point?
    Determine how your products or services stand out from the fierce competition and what makes your company unique.
  • What are the possible risks or weaknesses?
    Every business, regardless of size and industry, comes with risks. It is essential to understand these risks, so you can come up with measures to mitigate their impact on the business.
  • How can you overcome the challenges?
    Be prepared for setbacks before they happen. Be aware of measures for damage control and overcoming any problems that may disrupt day-to-day operations.

Having a solid business plan tells would-be investors that you’re ready and equipped to start and run a business with a future.


2. Demonstrate growth potential and longevity

Investors are on the lookout for startups that have strong potential for growth. If your business does not have that, you will find it challenging to find people who will invest. It’s all about ROI (return on investment), and understandably, investors will only pay attention to your small business if they see opportunities with long-term returns.

When presenting your business plan, prove your worth by discussing growth trends and figures. Show the growth potential through revenue sources and market shares. Convince investors that there are growth opportunities through a growing customer base and market stability. Make sure to have statistics on sales, profits, and turnover. Explain how you can further expand your reach and the strategies that you plan to implement to increase revenue.


3. Stand out from the crowd

As more and more people start businesses, industries get more crowded, saturated, and tough to stand out in. As a newcomer, it will be challenging to get noticed by investors who are also being targeted by other small business owners like you. What if there are already a lot of businesses that offer the products and services that you are offering? How can you stand out from the crowd so investors will take notice?

Every person has qualities that make them unique. So with your business, come up with things that will make you different and memorable. What is it about your products or services that customers keep coming back for? No matter how ordinary your offerings, you can do something to make them distinctive and attractive enough for investors.

  • Develop online tools or apps that make it easier and more convenient for customers to reach you and see what you offer.
  • Offer incentives to repeat customers.
  • Provide a unique experience to people who visit your store.
  • Be proactive in addressing customer concerns or inquiries on your social media channels.


4. Have a winning team

You may have a promising business idea, but if you don’t have a team that can deliver high-quality results, it will be easy for investors to ignore your small business.

All members of the team play a role in making sure investments come in. Establish a winning team by hiring professional and hardworking people with pleasant personalities and excellent work ethics. As a small business owner, the success of the business depends on the people who will execute your vision. How can you create a solid team that will attract investors?

  • Be confident and professional at all times. Make sure that everyone understands what is expected of them. It’s not solely about getting the job done but also about being a crucial member of a team with a purpose. It is also essential to set up an organizational structure, so everyone will see the chain of command and have a sense of accountability.
  • Create an environment where employees can collaborate and help each other. All team members should work together towards a specific goal. Be open to ideas or suggestions on how to make processes more efficient.


5. Be a confident and trustworthy leader

A winning team needs and deserves a leader who exudes confidence and can lead and guide others. Investors are drawn to leaders who can handle their teams effectively and impress people through excellent speaking skills and knowledge about the industry. Here are several tips to be a leader worthy of investor attention:

  • Know and understand your business materials by heart. Preparation is everything, so if you think you’re not fully prepared, avoid presenting anything to investors.
  • Practice your winning pitch. Brush up on your presentation skills and work on areas that need improvement. You can present your material in front of a mirror or a group of friends, so you will be more aware of your body language, tone of voice, and other things that can affect your presentation.

Starting a new business and making it successful is a serious full-time job. It’s essential to secure capital from investors to get your business going, and with these five tips, you’re sure to stand out from the competition.


Emily Lazration is the Content Marketing Specialist at CoverWallet, a tech company that makes it easy for businesses to understand, buy, and manage commercial insurance online.