“What Can Brown Do For You?”
That was the tagline for UPS for a long time. We’re not kidding you (keeping it G-rated, folks).
Spoiler alert: “What Can Brown Do For You” did not work out so well. Especially while their direct competitor, FedEx, had a killer tagline of “The World On Time.”
The way you tell the world what you do, what you value, and and what you can offer them makes a difference, for better or for worse. Why are taglines so important, and what can you do about it? Get the full scoop in Matt Rissell’s latest article on LinkedIn about the importance of having a (really good) tagline.