Are you in sales? This one is for you!
Finally, an effective way to forecast and measure the effectiveness of your sales efforts!
We all know that managing results is NOT what helps build successful sales people but rather, managing the actions that lead to results. An unexpected benefit of a time tracking tool has been discovered.
Building on the notion that an effective sales manager manages activities vs. results, normally managers accomplish this by consistently reviewing each sales persons pipeline. At least this is the way they USED to do it! Now there is a much more effective way to manage their activities – tracking their time!
We have done case studies of sales managers that have more effectively managed their sales team’s performance through tracking their time.
1. You need a time tracking device that can be used from the field (hhhmmm… let’s see, where could I get one of those? TSheets, maybe? Although a shameless plug, this can truly make the difference between big commissions and the unemployment line.)
2. Set up job codes such as “Pay Time”, “No-Pay Time”, “Cold Calls”, “Drive Time”, “Meetings”, “Emails”, etc…
3. Then as you or your sales people go throughout your day, track time by changing job codes.
At the end of the month you have a very clear picture of why you are successful and/or effective in one area of your life but not the other. For instance, an unsuccessful sales person might get in trouble for having a small pipeline and thus missing quota for a month. However, that same sales person could have been spending 60% of their time cold calling and just need training on how to cold call more effectively.
Bottom line – if you want a clear picture of the effectiveness of your sales team – track their time!