Jan
How the economic downturn can be good for freelancers
Posted by Dan Taylor in Business HelpTagged: bandwidth, competition, freelancer, MacBook, recession, tech, TSheets, workstyle
As TSheets customers (present, past or future), you’ve probably at one point or another worked as a freelancer. Ah, the joys of working when you want, where you want, and for as long as you want. Sorta. When you first went solo, you probably had dreams of working from a beach somewhere in the South Pacific, or mountaintop in the Austrian Alps. But one thing leads to another, and you find yourself having to ‘check in’ with the boss man on a regular basis, and probably attending a staff meeting at least once a month – i.e. seriously putting a cramp in your newfound nomadic workstyle. Any of this sound familiar? Fast-forward to today’s economic climate, and now it’s YOU, dear freelancer, that has the opportunity to sit in the driver’s seat. Here’s how.
First and foremost, as a freelancer, you’re probably supplying your own technology. My MacBook Pro and I have been having a love affair for the past year, and I love her dearly. However, in tough economic times, one of the first things that retailers notice is a dramatic shift in spending patterns. This ultimately leads to a price drop war in favor of the consumer. A recent report now confirms what we’ve been thinking for a long time: notebooks outsell desktops on a global scale for the first time ever, and who doesn’t already own (or want) a low priced netbook? These two factors combined have led to cutthroat competition resulting in notebooks as low as $600 and netbooks at the silly low low price of around $300. If you’re not already mobile or need an upgrade, now might be the time to get on board.
Along the same lines, the pipes are getting bigger – and cheaper! If you’re like me, you’re probably piping as much bandwidth into your home or workspace as fiscally possible. I currently pay around $100/month and get got around 1.3 mbs down and 800 kbs up, along with cable and VoiP (which I’ve never used). One of the first things that people start to consider during a recession is ‘Why exactly am I forking over $100/month for all of this?’. This ultimately leads to ISP competition, as they want your dollar just as much as the next guy. Case in point, I recently called my provider and told them that I wanted to switch ISPs, as a competitor was offering me more bandwidth for a lesser cost. One ‘please hold’ and a conversation with the supervisor later, I’m not clocking close to 3mbs down and 1.5 mbs up – and not paying a dime more for it.
Online meetings. Here’s a no brainer. As more and more budgets get smaller and smaller, those ‘non essentials’ are generally the first to get cut. Bringing in the East Coast sales manager to sit at the same table as Bob from the Mid West and Sarah from the West Coast simply isn’t an option for lots of companies at the moment. This has already led to a number of online meetings where you as the freelancer are no longer the only person in the room on speakerphone. There are a number of online meeting solutions out there, but if the client is hesitant on any additional spend, there’s always the relatively low tech/no cost skype solution (I’ve personally been going this route for years).
The world is your oyster. Factoring into the online meetings, more and more companies are looking for freelancers from all over the world, not just all over the area code. Some refer to this as ‘extreme telecommuting’ – the process of working and collaborating with a team from around the world. I’m a perfect case in point. One of the things I work on is film production. I regularly receive gianormous raw video files from filmmakers from around the world (hence the need for mawr bandwidths); I cut them on my mac, and collaborate with a sound engineer that lives in Oslo, Norway. If you’re working in any of the creative or tech industries you probably already know teams of folks that work in this manner. If not, now might be the right time to take the concept to the boss, because doesn’t living in Tahiti for a few months (while keeping up your regular work) sound a heckuva lot better than Fargo, North Dakota (sorry readers from Fargo)?
And this is just the tip of the iceberg. There are services popping up on a daily basis that help bring the business world closer together, while physically being miles apart. If there was ever a time to start suggesting not only cost savings, but personal fulfillment to the upper management, it’s NOW!


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