Can you articulate your secret sauce and its ingredients?
Lately, I have been consumed with thoughts about what’s in the TSheets “secret sauce” (SS). Since this is the sixth company that I have built, I know how important it is to have, know, and be able to communicate your SS to your customers, friends, waiters, and the rest of the world. Admittedly though, uncovering and understanding the ingredients to our SS at TSheets has only come as a result of spending tremendous amount of time “slaving over the hot stove” so to speak.
I’ll be sharing the ingredients with you over the next few months, but I’d like to share one first.
Ingredient One
Customized by and for our Customers. From the first inklings of TSheets’ inception, our company came to bear because of a customer saying, “I want it work like this…”
Every feature we’ve built originated from a request from a real, living, paying, breathing customer. Now our features are too long to list here.
So here’s the real added something-something that sets TSheets apart. Our features, however customized and lengthy, are built from a base of practicality. They are not the hazy late-night dream of a geek developer in the backroom hyped up on RedBull, wanting to develop a reputation for coolness and test coding skills. Our features reflect the real world of business. And many, many different ways of doing business.
But how does this get translated into our Secret Sauce? (I’m glad you asked.) When our prospects take the time to actually try our software and use the features that have been built for and by our customers, they see the business benefits immediately, and even get a little mad at themselves for not having found us years before. They actually take the time (on their own!) to send us “Thank You” letters just for creating an app that is designed for real live business use.
You may be thinking to yourself, because I know that I did, how could someone get so excited over a “time tracking” application? Just wait until you hear the next ingredient in the Secret Sauce…
To be continued…